Google Business Profile Optimisation
We review your Google Business Profile (formerly Google My Business) to help ensure that the business information is accurate, complete, and aligned with the services you provide. Depending on your profile and needs, work may include category and service review, business information checks, description guidance, photo recommendations, profile issue checks, and a process for keeping information up to date. Profile changes are made in line with Google's guidelines and your business eligibility.
01 / 09Local Keyword Research and Search Intent Mapping
We identify how potential customers search for your services across relevant locations. Keyword research considers service terms, location modifiers, neighbourhood searches, and the intent behind each query. We map these opportunities to the most appropriate pages so that your website can answer customer needs without creating unnecessary or repetitive landing pages.
02 / 09Local On-Page SEO
Your important pages should clearly explain what you offer, who you serve, and where your services are available. We review page titles, meta descriptions, headings, internal links, service information, calls to action, and relevant local references. Recommendations are based on search intent and user experience—not keyword repetition.
03 / 09Local Landing Pages and Location Architecture
For businesses serving multiple locations, we assess whether dedicated location pages would genuinely help users. Useful pages provide distinct information about the service available in that area and make it easy to enquire. We avoid mass-producing near-identical city pages because they can provide a poor user experience and may conflict with Google's spam policies.
Explore our broader SEO services →
04 / 09Local Citations and Business Listing Consistency
We review important business listings and directory references for consistency in business name, address or service-area details, phone number, website, and other relevant information. Where appropriate, we identify duplicate or inaccurate listings and prioritise corrections on relevant platforms. The focus is on useful, trustworthy references—not bulk submissions to low-quality directories.
05 / 09Review Strategy and Reputation Support
Customer reviews can help people evaluate a business before contacting or visiting it. We can help establish a practical process for requesting genuine feedback, monitoring reviews, and responding professionally. We do not recommend buying reviews, offering incentives in exchange for positive reviews, or suppressing legitimate negative feedback.
06 / 09Local Content and Relevant Backlinks
Useful local content answers real customer questions and explains your services clearly. Depending on the opportunity, recommendations may include service guides, location-specific information, FAQs, community resources, and relevant partnership or digital PR opportunities. Link acquisition should focus on relevance and editorial value rather than automated link volume.
07 / 09Technical SEO and Local Structured Data
Technical issues can prevent search engines from accessing or understanding important pages. We review relevant crawlability, indexability, canonicalisation, mobile usability, page performance, and internal linking issues. Where appropriate, we recommend accurate structured data that reflects the visible content on the page. Structured data helps search engines interpret information; it does not guarantee enhanced listings or higher rankings.
08 / 09Local Ranking and Lead Performance Reporting
Reporting should connect SEO activity to business outcomes. Depending on the tools and tracking available, we can monitor organic search performance, relevant keyword visibility, Google Business Profile performance data, website enquiries, and conversion actions. We use the findings to identify what is improving, what needs attention, and which actions should come next.
09 / 09